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| Procedures |
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| This
is the way Starplus Communications Ltd. do business.
Procedures are important as it will minimize misunderstandings
between agency and client.
Advertising
campaigns involving production of Television commercials
and Radio Ads.
- Client
gives a brief to agency about the proposed Ad.
Campaign or client's
business activities including the approved budget.
- Agency
within one to three weeks will submit a proposal
containing Concepts,
Rationale, Goals and Objectives, Theme, Target
Market and an itemized
Costing.
- This
proposal is usually presented in person by the
agency at the client's
office or the agency's office unless otherwise
informed by the client.
- Within
a time specified by the client, the client will
inform the agency if it has
been successful. If agency is successful the
client will send a signed Agency
Appointment letter.
- Television
Commercials: Agency will design a Story Board
to present to client.
On approval of Story Board agency will commence
production and present
finished Television Commercial to client for
approval.
- Radio
Commercials: Agency will present copy to client
for approval. On
approval agency will commence production and
present finished Radio
Commercial to client for approval.
- Printing:
Client will brief agency on printing project
supplying copy on Microsoft
Word program and all photographs. If needed
agency will prepare copy and
take photographs with clients approval. Agency
will prepare artwork usually
within 5 to 10 days and present to client for
approval. Client to make final
changes and sign final approval for the artwork
before printing is started. Once
printing project artwork is approved it will
take 7 to 14 working days to
complete printing.
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